And true to my habits, it’s going to be from a “is it just me” perspective.
I recently decided to make use of Claude (on a free plan so far) to act as my business advisor, since my so-called transition from my former (still being?) consultant approach to more of a peer is stalling. Inspired by the explosion of AI agent postings in all feeds everywhere, I thought I should start to build my own team in order to start a marketing campaign or something similar, maybe at least get some momentum in daily marketing work.
I got some advice that I didn’t like so much from the bot, since it required me structuring my archives in order to feed the agent with information about me so that we should be somewhat qualitative. I then turned my question over to more of what I am (or should be) and how to act. The prompt looks like this:
“With the background I presented initially and the file I just uploaded, I need some help with ideation. I’m struggling with two huge questions: What do I want to do? What could be a market where my experiences are valuable and I would have a good chance to really stick out and “stick” with prospective customers and what value should I bring to them? I have so hard to change route from the old-school consultant that I have been and maybe not been good enough as. I also have an idea about putting together a team of diversely skilled AI agents in order to get some momentum in an ideation process, but I don’t know if it’s worth the costs and effort.”
Now things started to turn in more interesting directions. To this text, I had attached my profile or CV in English, and Claude told me that I possibly undersold myself and we started to elaborate on this, putting the whole agent project aside for a while, since this wasn’t of importance right now.
I got a couple of alternatives of how to present myself and I picked one with, stated by Claude, more niche and possible higher risk, but speaking to the “curious and analytically minded” (that understand what I actually offer?).
I reasoned that it’s worth taking the risk of not being understood by all. The ones who do are probably more worthy to approach anyway. And since I gave Claude the link to my website, it was hard to avoid a rebuild in the direction we had been taken on this.
So, the web page was radically rebuilt from my earlier radical rebuild, and it felt okay.
The next step was to dig into my LinkedIn profile, where I recently made a shift towards being a facilitator. The business for facilitators has recently started to erode, since AI tools can do a good portion of the work facilitators have done until now (this can be a bit exaggerated since very many organizations are far behind the ones that strive for real digitalization, but one cannot shy away from it entirely).
This is where I was forced to halt and think things over. I was in an earlier stage given a tagline and a text for the “about” section on LI, and I took the tagline and pasted it as it was, looked okay. Then I asked Claude to give me a new draft for the about section, looked okay and I pasted it. Those two elements are the ones that are there now at the time for writing this, but what came next?
I got a recommendation to write a post about me describing my skills and add this to the “Featured section on my LI page”, and so I asked Claude to give me a draft (at this point I was so accustomed to Claude doing stuff for me so it felt just natural). But – it didn’t feel good. The post is here, as-is:
“Most organizational problems aren’t people problems
When a team underperforms, the diagnosis is almost always the same: wrong people, bad attitude, poor leadership.
It’s usually wrong.
In 25 years of working inside organizations — defense, healthcare, manufacturing, retail tech — I’ve seen the same pattern repeat across sectors, sizes, and cultures. The people are capable. Often experienced. Frequently aware that something isn’t working.
What’s broken is the design around them.
Three structural flaws show up more than any others:
Unclear mandate. The team doesn’t have a shared, explicit understanding of what they’re actually responsible for — and what they’re not. So they absorb work that isn’t theirs, fail to deliver what is, and gradually lose confidence in their own judgment.
Uncontrolled intake. Work arrives from everywhere, in every form, with no triage. The team is perpetually reactive. Nothing gets finished properly because something more urgent always appears. The list grows. Meetings multiply.
Invisible technical debt. Infrastructure, tools, and processes that nobody owns and nobody has a plan to maintain. Everyone knows it’s a problem. Nobody has the mandate — or the budget line — to fix it.
None of these are HR problems. They’re design problems. And they won’t be solved by a team-building day, a new manager, or a strategy offsite.
They’re solved by looking at the structure honestly, naming what’s broken, and building interventions that hold.
That’s what a business architect does.
If you recognize this situation — in your team, your organization, or somewhere you’ve been — I’d be interested to hear which of the three it was.
I just felt that this is maybe not me anyway – this is an opinion coming from an engine that I have fed with possible exaggerations and descriptions of who I have wanted to be somewhere in time, but does it align with what I want to be nowadays? I honestly can’t tell and I haven’t been able to tell for the last three or so decades, so how could an AI that I have known for just a couple of days and given a thin slice of myself know? The text is valid for sure, but this is more of an alias I have strived for in a period of my life. I have also noticed the many solopreneurs out here present an identity they want to be while actually working lower in the value chains, and it’s kind of sad.
This made me realize that building myself is a job I must do myself and I need to carve out the real me, what I want to do, and why. This is in a time when delivering advice as a service is so (possibly temporarily) disrupted and so many are both searching for solutions and so many searching for the next gig. Being authentic is the most important thing, but which authenticity should I choose? And in what way does this make me stand out from the crowd? There are a dime a dozen like me fighting for being seen, is it really meaningful, or should I continue experimenting with Claude and see how far it can go?








