Or do I have any other options?
My feeds suddenly started flooding with content about AI use recently — but all of a sudden on another, deeper level. Not sure what triggered it, but I think it was my interest in OpenClaw and the explosion of digital (AI) creativity that followed. After all, your feeds are always a result of your own earlier actions in them. Never forget that.
My interest in AI development (or application) has been lukewarm, because I’ve had a hard time seeing the real game-changing benefits from my perspective. I’ve mostly been working with more or less sensitive information, in more or less regulated businesses, where public AI services simply aren’t viable options. I’ve also been a bit ambivalent because of the very polarized debate I continuously follow, mostly on LinkedIn. Should you join the enthusiasts or should you join the big tech critics? Both sides make more or less valid points, and it’s easy to just stay silent and watch.
I’ve also been trying to understand the concept of AI agents and what they can actually do, but it never felt tangible in my professional context.
A couple of months ago I attended a webinar where the theme was the importance of really going deeper into AI knowledge, demonstrated with practical examples. And once more I found myself thinking: “How can this be applied to my business? Not everyone can suddenly become a coder — nor should they, because there’s so much in the world that needs to be done or delivered that has nothing to do with coding. I’d better stay with my thing and try to do my very best in what I already do.”
And then it clicked. Not from a webinar this time, but from stumbling over some presentation covering the idea of building business teams based on AI agents.
This turned everything upside down. The moment I understood that you could actually assemble resources — profiled and directed exactly the way you want — it opened the floodgates. I started generating ideas so fast my brain went into three-shift mode. Part of that is just who I am: unable to leave technically things alone, low fear of tinkering with IT, but also with enough of a grasp of technical design and security to know when something is actually solid versus just exciting. But even accounting for that — this felt different.
Still, I can’t stop pondering what this means for the bigger picture. If a huge and fairly diverse part of the population suddenly starts building small, hyper-effective sales and service machines — what do markets actually look like then? To whom are we all going to sell? Will we flood all “human prospects” inboxes with cold emails in way that makes traditional marketing wreak havoc? And what really creates value in the future if everyone can spin up their own value creation, creating value for their own needs almost overnight?
This applies mainly to service markets, of course. Houses still need to be built. People still need healthcare. Food still needs to be produced. But market mechanisms in the service space could, in a not-so-distant future, become subject to a pretty brutal overhaul (partly already ongoing, also known as “social media marketing”, er).
And the direction of that overhaul? I genuinely don’t know. But I’m thinking about it a lot. Meanwhile I will start building my team, or maybe multiple teams…
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